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| MICHELE'S STORY Life and times of a family of piedmontese winemakers |
PRESENTATION I am convinced that it's the duty of a wine company such as ours to recount its origins and story as a testimony to the area in which it works. Not just expressing the land's potential through its wines, but also describing landscape, history and tradition. It's an important duty: it involves protecting memory and recording material culture. We began in 1997 with "Beica! Un anno in vigna" (Beica! A year in the vineyard). For a whole year a photographer observed work in the vineyard and the cellar. The result was a season-by-season diary in pictures of natural cycles and human labour Next came a competition organised in collaboration with the Premio Grinzane Cavour award for the finest photographs of vineyards and wine. Lastly, from 1998 to 2007, every year we invited a great photographer to La Court for the wine harvest. Each recorded, from their personal point of view and according to their own taste, the grand finale of a year's work on the land. Now, following the opening of the Orme su La Court art park, our "semidivite" library is the latest step in our effort to bring art to our hillsides, amid vine rows and farms. This boo tells the story of our company through history, places and people, and illustrates it with images of the vineyards where our wines are born and moments in the lives of our workers. It's a way to leave a trace, but also to point the way ahead. Michele Chiarlo PEASANT SKILL There are at least two good reasons why I was happy to accept when Michele asked me to write the introduction to this new publishing initiative of his. The first is that Chiarlo has always been close to Slow Food, sharing our philosophy and intentions, and offering keen, enthusiastic support for the work we do. l remember in particular his involvement at the first Piedmontese Wine Convention, the first Salone del Gusto, and subsequently the University of Gastronomic Sciences. Michele and his entire staff believed in our projects and proved as much with facts. The second reason, no less important, is that I truly admire the book itself, which follows one of the lessons Slow Food has been preaching ever since it was founded and today seems more urgent and necessary than ever: the protection of material culture through the working of the land. Only by recovering and using to full effect the skills (often the wisdom) of generations of farmers, artisans and fisherfolk and forging a balanced relationship with the environment can humankind cultivate hopes for the future. The photo archive of the vineyard and the wine and Michele's story of his company's success will be helpful for all those who continue to believe in agriculture's positive role in the world we live in today. Carlo Petrini |
SUMMARY Presentation Peasant skill Michele's Story Piedmontese peasant society in the early twentieth century Moscato between today and yesterday Alba in the 1950s and 1960s Italians, America, Wine Barolo: history and crus Barbera The vineyard in Piedmont The end of harvest meal: bagna caoda Piedmontese cooking The Fair of the Fattened Ox in Carrù Wine for thought |
 
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